Performance report
July 2026 advertising totals across all ad platforms, with change versus the prior month and the same month last year.
Spend
$0.00
Results
0
Revenue
$0.00
Cost per result
$0.00
ROAS
0.00x
Pick a metric, a time grain, and a date range. Day shows the daily rhythm; week and month roll the same numbers up. The range you choose here also filters the campaigns below.
Spend by day, daily totals, Jul 1–31, 2026.
Who the ads reached in July and where the results came from (Meta campaigns — Google doesn't report these splits the same way).
Sized by results
Sized by clicks (no conversions attributed at this split)
Sized by results
The whole store for July— every channel combined, from Shopify’s own numbers. The advertising reported above is one of the engines feeding these totals.
Gross sales
$458,545
Paid orders
580
Average order value
$790.60
Campaign email for July, from Klaviyo’s own reporting — another engine feeding the same overall picture.
Campaigns sent
6
Recipients
91,344
Open rate
74.47%
Click rate
1.00%
Attributed revenue
$56,814
We run Automic Gold's paid advertising across Meta and Google. Ads are one arm of the store's growth alongside the site, email, and organic — this page shows what our part delivered and how it feeds overall sales.
Shopify recorded $458,545 in gross sales for July across 580 orders, with a $790.60 average order. That is close to four times the $120,000 monthly floor this account is measured against. Ads tracked $222,639 of revenue and email another $84,474. Each system counts its own contribution, so those figures overlap rather than add, but every channel we can measure pointed the same way in July.
We raised spend to $27,540, up 66% from June and 72% from last July, and the account still returned 8.1x, clear of the 7x bar. Against last July, revenue is up 57% on 36% more purchases tracked to ads. Scaling spend usually costs efficiency, and it cost some here (June ran above 10x at its lower spend), but the trade bought the biggest ad-tracked revenue month in our records. These numbers are preliminary: the platforms keep crediting sales for several days, and June's return moved up almost a full point after its report closed. July's can still settle higher.
The Meta campaign "TOF - Adv+ Sales - Rings" turned $5,560 into $51,366, a 9.2x return and the strongest scaled campaign in the account; Instagram placements delivered $73,839 of Meta's revenue on $10,779 of its spend. On Google, Performance Max delivered 98 of the month's 295 results at 7.4x, expanded July 7 with three new asset groups (Rings, Everyday Fine Jewelry, and The Automic Story), and brand search returned 36.6x on $1,114.
Klaviyo attributed $84,474 in July: $56,814 from six campaigns and $27,659 from the twelve automated flows. That is up 25% from June on two fewer sends, and the 74% campaign open rate runs well above the industry median shown in the email section.
"TOF - Adv+ - Sales" returned 2.0x on $2,205, "Retargeting - Social Engagement" 2.9x on $762, and non-brand search 1.4x on $744. Together that is $3,711, about 13% of the month's spend, returning under 3x while the rest of the account ran at 9x. The automatic stop gates caught the worst days as they happened (pauses on July 5, 15, and 16 in the change log below).
August starts with that spend rebalanced toward what earned it: the Rings campaign and Performance Max. Non-brand search gets tighter negative keywords so it stops buying generic clicks, and the underperforming Advantage+ campaign gets a creative refresh before it earns budget back. July reporting closes August 7 and this page re-stamps final on August 8.
Every campaign that ran in July, with the actual creative. Open a campaign to see its individual ads.
| Metric | July 2026 | June 2026 | Change | July 2025 | Change |
|---|---|---|---|---|---|
| Spend | $27,540 | $16,586 | +66.0% | $15,965 | +72.5% |
| Impressions | 1,346,180 | 882,984 | +52.5% | 964,320 | +39.6% |
| Clicks | 35,805 | 23,200 | +54.3% | 19,371 | +84.8% |
| Results | 304 | 260 | +16.8% | 217 | +40.2% |
| Cost per result | $90.58 | $63.74 | +42.1% | $73.62 | +23.0% |
| CTR | 2.66% | 2.63% | +1.2% | 2.01% | +32.4% |
| ROAS | 8.39x | 10.74x | −21.9% | 8.87x | −5.4% |
Every change made to the campaigns this month, and why.
Paused the campaign "TOF - Adv+ - Sales" automatically (stop gate).
Why: cost per result jumped: $99.39 spent with zero results. no KPI goal on file for this campaign yet.
Paused the campaign "TOF - Adv+ Sales - Rings" automatically (stop gate).
Why: cost per result jumped: $156.60 spent with zero results. no KPI goal on file for this campaign yet.
Resumed the campaign "TOF - Adv+ Sales - Rings" within the hour.
Why: First-run review of the stop gate: one zero-result day at this spend level is normal variance (and some accounts track custom conversion events the worker cannot see yet). The pause rule was tightened so single quiet days no longer trip it.
Resumed the campaign "TOF - Adv+ - Sales" within the hour.
Why: First-run review of the stop gate: one zero-result day at this spend level is normal variance (and some accounts track custom conversion events the worker cannot see yet). The pause rule was tightened so single quiet days no longer trip it.
Launched three new Performance Max asset groups: Rings (Wedding & Engagement), Everyday Fine Jewelry, and The Automic Story.
Why: Performance Max delivered June's cheapest scaled results ($51.83 per result, 12.6x return); the new asset groups expand that channel. Approved by Daniel July 7.
Paused the campaign "TOF - Adv+ Sales - Rings" automatically (stop gate).
Why: cost per result jumped: $189.35 per result vs the recent $74.72. roas is 16.67, above the client's goal of 8.
Resumed the campaign "TOF - Adv+ Sales - Rings" after review.
Why: The stop gate had flagged a one-day cost spike on a campaign that was otherwise beating its return goal; reviewed and turned back on within the half hour. Verified against Meta's account change history.
Paused the campaign "TOF - Catalogue" automatically (stop gate).
Why: spend hit $114.63 yesterday, 3.2x the recent $35.61/day pace. roas is 0.02, below the client's goal of 8.
Resumed the campaign "TOF - Catalogue" after review.
Why: Reviewed within five minutes of the automatic pause: the flagged day was a normal spend ramp, not a fault. Verified against Meta's account change history.
Turned the campaign "Retargeting - Social Engagement" back on for the second half of the month.
Why: The campaign had been off; it ran July 16-31. Recorded from Meta's account change history so this log matches what actually ran.